"We remain focused on executing our strategy to be the largest vertically integrated dental services business in Europe."
I am pleased to report that this year has again been another strong year for the group. It now has two distinct divisions with patient services comprising the mydentist practices which now number over 650 and practice services with the Dental Directory and Dental Buying Group (DBG) businesses. A key part of our strategy was implemented with the successful launch in late-2014 of the mydentist brand. We are aiming to have all of our practices branded mydentist by mid-2016. To date, the re-branding has progressed with extremely positive feedback from our patients, customers, clinicians and staff. At the same time the mydentist estate has continued to deliver NHS services, complimented by strong growth in private dentistry. In practice services, Mark Stephenson joined as the new COO and is now progressing with the integration of the two businesses whilst at the same time invigorating and promoting the Dental Directory and DBG brands and developing new product ranges and services. We will continue to build our indirect business through practice services and in due course look to diversify into other service sector channels.
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