Remember the catchy Christmas jingle ‘All I want for Christmas is my two front teeth’? As your children dig into selection boxes and festive treats, perhaps there’s a message in this old song that we should be heeding.

Earlier in the year, we carried out research which show that a scary 41% of parents don’t ensure that their children's teeth are brushed twice a day. This is particularly concerning at this time of year, as it’s really important to protect your young ones from the Halloween treats they inevitably collect.

After months of design and production, The Plaque Attack, is now is available free to download from Apple and Android. The app has been launched as part of our Kids’ Club initiative, which aims to educate children on the benefits of maintaining good oral health and clarify what foods are good and bad for your teeth.